McDonald's Approves
Earthshell Container Product Design
April 4, 2001 Source: Clean
Edge News
EarthShell Corporation has announced that after more than two years
in validation and testing, the product design of its EarthShell Packaging
hinged-lid containers for the McDonald’s Big Mac sandwich has met product
performance targets and has received final approval by McDonald’s Corporation.
Introduced in Chicago locations last April, EarthShell’s compostable packaging
has been used to serve more than seven million Big Mac sandwiches. In
approving the product design, McDonald’s has extended congratulations
to EarthShell Corporation and reiterated its intent to use the product
in the U.S. system based on continuing performance against expectations.
Over the next several months, EarthShell Corporation will be working closely
together with the McDonald’s system to expand product use and define a
ramp-up timeline.
"This is the most significant development to date for our company,"
said Simon K. Hodson, Chief Executive Officer of EarthShell Corporation.
"We have achieved one of our primary goals by developing a package design
which exceeds performance expectations and maintains all of the environmental
attributes characteristic of EarthShell Packaging."
Today’s announcement follows collaborative efforts between EarthShell
and key individuals within the McDonald’s system to develop product enhancements,
which include modifications to the closure mechanism and an improved film
coating process, both of which improve the properties of the package while
maintaining the original environmental profile of the EarthShell package.
"The process for securing McDonald’s validation of our packaging design
has been intense and thorough," continued Hodson. "Meeting McDonald’s
stringent performance requirements for distribution, warehousing, store
operations and customer expectations is a great achievement and a milestone
of which we are extremely proud."
The EarthShell container for the Big Mac sandwich was designed with
the environment in mind. It was developed over many years using a Life
Cycle Inventory and consultation with leading environmental experts to
reduce the environmental burdens of rigid sandwich packaging through the
careful selection of raw materials, processes and suppliers. The containers
are made from reclaimed potato starch, natural limestone and post-consumer
recycled fiber (which does not require the cutting of trees), biodegradable
polymer and wax coatings, and water. This new packaging substantially
reduces risk to wildlife compared to polystyrene foam sandwich containers
because it biodegrades when exposed to moisture in nature, physically
disintegrates in water when crushed or broken and can be composted in
a commercial facility, where available, or in your backyard.
EarthShell Corporation has entered into a number of agreements to license
its technology and to participate in joint ventures with existing manufacturers
of foodservice packaging. Additional EarthShell Packaging products include:
hinged-lid containers, next generation products such as plates, bowls,
and hot and cold cups, and the recently announced new sandwich wraps.
The company currently provides plates and bowls for use by the U.S. Department
of Interior.
EarthShell Corporation is engaged in the licensing and commercialization
of proprietary composite material technology for the manufacture of disposable
foodservice packaging, including cups, plates, bowls, hinged-lid containers,
and sandwich wraps. EarthShell Packaging is designed to be cost and performance
competitive compared to other foodservice packaging materials, and also
provide important environmental advantages.
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